Monthly Archives: February 2015

Creating an Immersive Experience through Experiential Branding and Wayfinding

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In this article for University Business, Paul Orban, market leader for higher ed at BHDP, and Tim Smith, director of experiential branding, share how wayfinding and environmental graphics have become integral parts of an institution’s architectural expression.   The needs of those who work and learn in institutions of higher education require environments that reflect […]

Designing for Impact: Strategies to Attract and Retain Students

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Paul Orban, market leader for higher education at BHDP, shares how building design and campus planning can help colleges attract and retain students in the competitive landscape of student enrollment.   Increasing enrollment is a priority for many institutions. The race is on to create a marketplace distinction in order to attract new students and […]