Prior to the NCAA basketball tournament, I happened to catch the show Sport Science. They were doing an episode titled “Does where you play effect how you play” The show explored three factors that could have an impact on the results of a basketball game: sound, sight and space. It struck me how well this tied to our firms belief in the impact architecture can have on the behaviors of people, just from a basketball perspective. We generally look at the impact we have on people through the lense of workplace, higher education, science and retail design — why not basketball? I hope you enjoy this as much as I did.
