Damaged Store Reconstruction
Macy’s – The Esplanade Mall
1 of 9
Overview
Goals
Assess damage to store caused by Hurricane Katrina and develop design to rebuild the area into a thriving marketplace.
Strategy
Maintain the look of the original exterior to create a sense of familiarity in a community attempting to re-establish itself. Remodeled interior to express commitment to customer experience through contemporary identity.
Results
A familiar, but revitalized environment that welcomes back customers and offers a glimpse of better days to come in a devastated area.
People
Tom Arends
Sr. Designer








