Damaged Store Reconstruction

Macy’s – The Esplanade Mall

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Overview

Goals

Assess damage to store caused by Hurricane Katrina and develop design to rebuild the area into a thriving marketplace.

Strategy

Maintain the look of the original exterior to create a sense of familiarity in a community attempting to re-establish itself. Remodeled interior to express commitment to customer experience through contemporary identity.

Results

A familiar, but revitalized environment that welcomes back customers and offers a glimpse of better days to come in a devastated area.

People

Tom Arends

Sr. Designer

Tony Ponting

Project Manager