Author Archives: James Benson

Elizabeth Griswold: Using Design Thinking in Marketing Recap

Posted on by James Benson

The October Program for SMPS Research Triangle was led by Elizabeth Griswold, a Senior Graphic Designer at EwingCole. Elizabeth was invited back to speak after a very well-received Coordinator’s Club presentation. October’s program was all about Design Thinking, and how to apply it to marketing. Another way of looking at it would be – “How […]