Author Archives: Lisa Bambach

Elevating the Intangible

Posted on by Lisa Bambach

Experiential graphic design (EGD) is the vehicle for communicating the intangible, value-generating factors that drive a company’s business goals. These qualitative factors within a workplace cannot be easily itemized. However, they are infused in its culture and contribute to its vision and success. EGD’s primary purpose is to create an emotive experience that elevates a […]

SEGD Experience: Austin

Posted on by Lisa Bambach

On the last morning of the SEGD Conference, I wandered from downtown Austin under the I-35 overpass down East César Chávez Street in search of coffee. The morning greeted me with the incessant chatter of flamboyant great-tailed grackles and the deep hum of construction equipment. After thirty minutes, already feeling the heat of the Texas […]