By Lisa Bambach Experiential graphic design (EGD) is the vehicle for communicating the intangible, value-generating factors that drive a company’s business goals. These qualitative factors within a workplace cannot be easily itemized. However, they are infused in its culture and contribute to its vision and success. EGD’s primary purpose is to create an emotive experience […]

Allyson Shown University of CincinnatiCollege of Design, Architecture, Art, and PlanningClass of 2022EGD Co-op Q: This is your first co-op—what were your expectations of working in a design agency? A:  My first expectation was that I would gain insight into the design process from a professional point of view. I also expected to be surprised […]