At BHDP, we understand that successful experiential graphic design invokes reactions that build long-term memory and anticipation in a strategic way.
By Lisa Bambach Experiential graphic design (EGD) is the vehicle for communicating the intangible, value-generating factors that drive a company’s business goals. These qualitative factors within a workplace cannot be easily itemized. However, they are infused in its culture and contribute to its vision and success. EGD’s primary purpose is to create an emotive experience […]
On the last morning of the SEGD Conference, I wandered from downtown Austin under the I-35 overpass down East César Chávez Street in search of coffee. The morning greeted me with the incessant chatter of flamboyant great-tailed grackles and the deep hum of construction equipment. After thirty minutes, already feeling the heat of the Texas […]
Allyson Shown University of CincinnatiCollege of Design, Architecture, Art, and PlanningClass of 2022EGD Co-op Q: This is your first co-op—what were your expectations of working in a design agency? A: My first expectation was that I would gain insight into the design process from a professional point of view. I also expected to be surprised […]
The Society for Experiential Graphic Design, or SEGD, is a diverse “community of professionals who plan, design, and build experiences that connect people to place. SEGD is made up of graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in […]