Category Archives: Experiential Graphic Design

Elevating the Intangible

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Experiential graphic design (EGD) is the vehicle for communicating the intangible, value-generating factors that drive a company’s business goals. These qualitative factors within a workplace cannot be easily itemized. However, they are infused in its culture and contribute to its vision and success. EGD’s primary purpose is to create an emotive experience that elevates a […]

Inside BHDP: EGD Co-Op Edition – Allyson Shown

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Allyson Shown University of CincinnatiCollege of Design, Architecture, Art, and PlanningClass of 2022 Q: This is your first co-op—what were your expectations of working in a design agency? A:  My first expectation was that I would gain insight into the design process from a professional point of view. I also expected to be surprised by […]

SEGD Experience: Minneapolis

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  The Society for Experiential Graphic Design, or SEGD, is a diverse “community of professionals who plan, design, and build experiences that connect people to place. SEGD is made up of graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand […]