Category Archives: Perspectives

Inside BHDP: Marketing Co-Op Edition – Kaitlyn Dwenger

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Kaitlyn Dwenger University of CincinnatiProfessional Writing MajorClass of 2020 View the open position for Marketing Co-op (Spring 2020) here. Q: How has your co-op experience at BHDP benefitted your education or advanced your skillset? My co-op experience at BHDP was everything I had hoped for–and I can assure you, that is my true and honest […]

Stop Designing Your Workplace Around Millennials

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Stop thinking about millennials when designing your workplace. Here’s what to think about instead. By T. Patrick Donnelly Research shows flexible workplaces that follow a lifespan of your employees are more important.  All too often, executives look at their office design and workplace environment with a narrow focus. Millennials. Millennials. Millennials. They will be the […]

Lessons Grocers Can Learn From Department Stores: Lesson Nine—Services

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By Andrew McQuilkin While physical stores can no longer compete with online retail for sheer product selection, the face-to-face conversations with experts and the services they provide are the greatest differentiator for brick-and-mortar retail. Whether the tailor or butcher, the personal connection builds a level of trust. As grocers adopt more of the traditional department […]

Lessons Grocers Can Learn From Department Stores: Lesson Eight—Check-Outs

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By Andrew McQuilkin The last major touchpoint for the guest experience is at check-out, where a problem-free, positive cashier experience can reinforce the brand for a consumer. Grocery: It’s taken more than 30 years for just one-third of grocery shoppers to adopt self-checkout kiosks. Now technology is being tested for automatic checkout that would eliminate […]

Lessons Grocers Can Learn From Department Stores: Lesson Five—Graphics and Signage

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By Andrew McQuilkin At its core, wayfinding graphics are meant to help guests easily navigate around stores. It’s critical that there be a graphic hierarchy for key brand messages, departments, classifications, promotions, pricing, and policy. Technology and “branded architecture” also plays an important role. Grocery: Differentiated department signage is king, as the signage stretches from […]