Category Archives: Perspectives

Inside BHDP: Marketing Co-Op Edition – Kaitlyn Dwenger

Posted on by

Kaitlyn Dwenger University of CincinnatiProfessional Writing MajorClass of 2020 View the open position for Marketing Co-op (Spring 2020) here. Q: How has your co-op experience at BHDP benefitted your education or advanced your skillset? My co-op experience at BHDP was everything I had hoped for–and I can assure you, that is my true and honest […]

Stop Designing Your Workplace Around Millennials

Posted on by

Stop thinking about millennials when designing your workplace. Here’s what to think about instead. Research shows flexible workplaces that follow a lifespan of your employees are more important.  All too often, executives look at their office design and workplace environment with a narrow focus. Millennials. Millennials. Millennials. They will be the next generation of workers […]

Lessons Grocers Can Learn From Department Stores: Lesson Nine—Services

Posted on by

While physical stores can no longer compete with online retail for sheer product selection, the face-to-face conversations with experts and the services they provide are the greatest differentiator for brick-and-mortar retail. Whether the tailor or butcher, the personal connection builds a level of trust. As grocers adopt more of the traditional department store categories, what […]

Lessons Grocers Can Learn From Department Stores: Lesson Five—Graphics and Signage

Posted on by

At its core, wayfinding graphics are meant to help guests easily navigate around stores. It’s critical that there be a graphic hierarchy for key brand messages, departments, classifications, promotions, pricing, and policy. Technology and “branded architecture” also plays an important role. Grocery: Differentiated department signage is king, as the signage stretches from the top of […]

Lessons Grocers Can Learn From Department Stores: Lesson Three—Lighting

Posted on by

Great lighting is the best way to catch shoppers’ attention and sell more product. The best approach is a layered one. Start with functional lighting that ensures shoppers can clearly read labels and employees can perform their jobs. Then add more lighting to spotlight key messaging, displays, and architecture. Grocery: In most grocery stores, high-bay […]