Category Archives: Retail

Making Sense of Brand Loyalty

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If our five senses determine how we perceive the world, brick-and-mortar businesses should plan experiential moments that leverage all the power of our senses to create a brand impression. This is where physical retail has the most significant advantage over online. And since there are millions of combinations, each retailer can deliver a brand promise that is memorable — an impression beyond location, quality, price, selection and service.

Safe Stores: Five Design Ideas to Help Customers Feel Safer

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Andrew McQuilkin, retail market leader at BHDP, discusses ways his team helps retailers design with shopper’s safety in mind by creating safe stores. During a recent European Department Store conference session on the global purchasing power of Chinese nationals, a fellow audience member—the president of a major department store—whispered to me: “No one’s talking about […]

Evolve or Die – Eric Kuhn on the Importance of Change in Retail Environments

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Eric Kuhn, design leader at BHDP, examines the importance of not only facing, but embracing, change in order to survive in today’s uber-competitive retail climate.   Evolve or die: You could say that in many respects, all of humanity subscribes to this simple statement. And while the influences that inform our evolution are constantly changing, […]