By Andrew McQuilkin At its core, wayfinding graphics are meant to help guests easily navigate around stores. It’s critical that there be a graphic hierarchy for key brand messages, departments, classifications, promotions, pricing, and policy. Technology and “branded architecture” also plays an important role. Grocery: Differentiated department signage is king, as the signage stretches from […]
Lessons Grocers Can Learn From Department Stores: Lesson Five—Graphics and Signage
Posted on by Andrew McQuilkin