Category Archives: Published Articles

Partnering to transform the employee experience: Citrix’s journey to align people, place and technology

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By Jenna Geigerman, Amy Haworth, and Chris LaPata, MCR How can companies align physical space, culture, and technology to deliver an employee experience for the digital age, with company values at the core and improved productivity as a result? One path is to transform the workplace. This makeover is not simple and requires a well-thought-out plan […]

The Case for the Chief (Employee) Experience Officer

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As the conversation about the employee experience balloons, the time has come to harness that hot air. Why not add a Chief Employee Experience Officer to give employees a voice? Who hasn’t been to a workshop, focus group, or executive seminar where someone proposes that CRE, IT, and HR should function like a three-legged stool? […]

Space As A Service: It’s Time To Break The Norm

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Why we should design spaces that are upgradable and adaptable to match the ever-changing organization. Typically, organizations construct new or update space for their employees as a capital investment. While intended to serve the purpose for the long-term, the reality is as organizations evolve, the space remains stagnant. Then a decade or more later, funds […]

Making Sense of Brand Loyalty

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If our five senses determine how we perceive the world, brick-and-mortar businesses should plan experiential moments that leverage all the power of our senses to create a brand impression. This is where physical retail has the most significant advantage over online. And since there are millions of combinations, each retailer can deliver a brand promise that is memorable — an impression beyond location, quality, price, selection and service.

Behavior By Design: Agile At Scale

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Balancing Individual preferences and team priorities The core challenge in almost all workplace renovation projects is to strike the right balance among individual preferences, team priorities, and the constraints presented by the building. Individuals are habitual. They resolve uncertainty and complexity in their work by seeking out the harbor of predictability, wherever they can find […]

Designing Workplaces Engineered For Innovation

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Companies have long focused on fostering collaboration among employees, envisioning it as a solution to lagging innovation. To that end, architects have designed more and more open workspaces, where employees now easily and frequently interact. But it turns out that while this enhanced collaboration has improved bottom line results, it hasn’t necessarily generated the new […]

Behavior By Design: Building Community

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Behavior is not a linear equation Space is a tool that can be used subtly and successfully to shift the behaviors of individuals, alter the cultures of organizations, and beneficially impact the bottom line. It’s trickle-up economics—the notion that organizational performance is the collective product of individual experiences. That said, people are complex creatures and […]

Behavior By Design: Two Schools Of Thought

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“Buildings are easy – some steel, some concrete, some glass… but, then you add people…”  — Jim Donnelly, Principal Emeritus, BHDP   For the past two decades, organizations have embraced a community-oriented approach to workplace design. Conventional offices from the 1960s to the dawn of the Millennium placed a premium on the periphery of the building, […]

Workplace Analytics: How To Mine Big Data To Add Organizational Value

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For corporate real estate and facility management professionals, workplace analytics help identify the best use for space for the organization to operate effectively.   These are complex times for corporate real estate and facility management professionals. Continually advancing technology produces a massive amount of data, but a nagging question remains: Is all of it being […]