If our five senses determine how we perceive the world, brick-and-mortar businesses should plan experiential moments that leverage all the power of our senses to create a brand impression. This is where physical retail has the most significant advantage over online. And since there are millions of combinations, each retailer can deliver a brand promise that is memorable — an impression beyond location, quality, price, selection and service.
Balancing Individual preferences and team priorities The core challenge in almost all workplace renovation projects is to strike the right balance among individual preferences, team priorities, and the constraints presented by the building. Individuals are habitual. They resolve uncertainty and complexity in their work by seeking out the harbor of predictability, wherever they can find […]
Companies have long focused on fostering collaboration among employees, envisioning it as a solution to lagging innovation. To that end, architects have designed more and more open workspaces, where employees now easily and frequently interact. But it turns out that while this enhanced collaboration has improved bottom line results, it hasn’t necessarily generated the new […]
Behavior is not a linear equation Space is a tool that can be used subtly and successfully to shift the behaviors of individuals, alter the cultures of organizations, and beneficially impact the bottom line. It’s trickle-up economics—the notion that organizational performance is the collective product of individual experiences. That said, people are complex creatures and […]
“Buildings are easy – some steel, some concrete, some glass… but, then you add people…” — Jim Donnelly, Principal Emeritus, BHDP For the past two decades, organizations have embraced a community-oriented approach to workplace design. Conventional offices from the 1960s to the dawn of the Millennium placed a premium on the periphery of the building, […]
For corporate real estate and facility management professionals, workplace analytics help identify the best use for space for the organization to operate effectively. These are complex times for corporate real estate and facility management professionals. Continually advancing technology produces a massive amount of data, but a nagging question remains: Is all of it being […]
Rather than designing businesses using outdated concepts, intelligent business leaders are constantly evolving the nature of their value streams and tweaking the organizational ecosystems that service their customers.
In the first article for this series, the focus was on the concept of behavioral design—or more specifically, design as it relates to workplace behavior. In particular, the message emphasized how important behavioral design is to workplace architecture. Recent studies confirm the direct impact behavioral design has on people’s lives, wellbeing, and on the quality of their […]
There is no doubt whatever about the influence of architecture and structure upon human character and action. We make our buildings and afterwards they make us. They regulate the course of our lives. -Winston Churchill, 1924 To design an environment is to know what will likely occur in that environment. The more capably a designer […]
Women architects understand the challenges associated with their profession, but what makes it worse are the biases they encounter from a male-dominated discipline. While times are changing, women in architecture and construction have had to overcome reservations that their gender might in some way limit their knowledge, competence, expertise and creativity. The challenges women in […]