Category Archives: Published Articles

No Time to Say Goodbye: How the Covid-19 Pandemic is Affecting the College Student Experience

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By Tom Sens and David Prevette The Covid-19 pandemic necessitated a sudden transition in higher education from in-classroom education to online learning, and students had to vacate campuses and adapt quickly to remote instruction. To determine the effect of this altered environment, virtual focus group discussions and online surveys were conducted to learn how these […]

Trends in Retail Success: Pay Attention to the Data

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Part II of II (Read Part I) There’s value in raw data, but it can only take you so far. The true value of those numbers materializes through analysis, anomalies and context. Due to the lack of available real data about shoppers who shopped both on a brand’s digital online site and at its physical […]

Trends in Retail Success: Pay Attention to the Data

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Part I of II (Read Part II) The “Clicks to Bricks” (C2B) movement is gaining significant momentum. It wasn’t long ago that only a handful of direct to consumer brands (DTC) expanded into the physical retail space. Today, dozens have ventured from an entirely digital presence to opening brick-and-mortar locations. Even with COVID-19 procedures and […]