Brothers Marketplace strives to reinvent the idea of a corner grocery with unique product offerings that focus on fresh and locally crafted artisan foods. Their dedication to offering a curated collection of prepared meals and fresh local offerings sets them apart from larger chain retailers. The store environment is designed to highlight unique attributes of the history and heritage of the neighborhood and delivers on the brand promise: “Eat. Drink. Be… Local.”

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All the graphic elements work together to tell a story that is unique to the Weston location. The hand-painted graphics on the brick in the produce and frozen departments nod to Weston’s historical significance as part of the original Boston Post Road. The graphics feature some of the produce, deli, and dairy product offerings combined with a vintage stamp motif throughout the store. To highlight the showpiece tea and bakery island, the customer seating area features “found objects” such as plates and dishes which contain graphics relating to various varieties of tea such as chamomile, matcha, etc. The exterior of the building features a mural that was created with the Weston Historical Society and a local mural artist.