“BHDP was exactly the design and architecture firm that we needed to help actualize our vision. The design team listened to what we shared with them and used our information as inspiration to deliver an exceptional product that we feel was perfect.” Aimee Morgida, Director of Brothers Marketplace and Premium Store Operations - Roche Brothers.

Awards and Recognition:
2015 ICSC Design & Development Award
2014 International Visual Identity Award
2014 Retail Design Institute's International Store Design Award: First Place in Specialty Gourmet Grocer category; Innovation Award for Wayfinding, Signage and Environmental Graphics

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Roche Bros. turned to long-time partner BHDP to create a new, smaller-format grocery design to serve consumers in markets without convenient access to a Roche Bros. store. In a collaborative effort, BHDP developed an innovative, flexible design to meet consumer food shopping needs and the challenging variations in smaller building dimensions. The versatile conceptual aesthetics of this prototype can be interchanged to create a unique consumer experience and the design honors the brand’s history and equities while establishing a welcoming identity that complements the neighborhood’s personality.

Located in a quaint, east coast community, the first Brothers Marketplace store offers a nostalgic nod to the town’s former landmark department store, with a respectful, modern design that includes a new retro style diner and coffee shop. Its unique shopping experience and focus on locally sourced food products and specialty brands creates a more intimate, neighborhood feel than traditional large-format supermarkets. Comfortably enveloped in an environment that layers warmth, familiarity and old world craftsmanship; it’s no surprise that Brothers Marketplace customers and employees are easily inspired to “Eat. Drink. Be… Local.”

“BHDP was exactly the design and architecture firm that we needed to help actualize our vision. The design team listened to what we shared with them and used our information as inspiration to deliver an exceptional product that we feel was perfect.” Aimee Morgida, Director of Brothers Marketplace and Premium Store Operations - Roche Brothers.

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