In collaboration with the Roche Bros, the BHDP design team worked to update this existing location by translating the bright and contemporary aesthetic, originally developed for their downtown Boston location, and infusing the modern industrial look and feel to reinvigorate the West Roxbury store. This included a full interior remodel including interior design and environmental graphics that nods to the heritage of the brand and the importance of people, service and creating a place where friends can come to also hang out, enjoy a quick bite, and share a passion for food.

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In order to emphasize their value of great customer service and expertise throughout the design, the service areas of the stores were designed as individual ”shops" within the space for cheese, delicatessen, meat and seafood, bakery etc. Customers can discover something new at every turn as they make their way around the perimeter of the store. The shops present a minimalist aesthetic using modern tile applications that places an emphasis on the product itself. The shop names reinforce Roche Bros’ strong ties to the community by using local areas and street names applied to the soffits. Opening up the ceiling to exposed structure infuses the space with a new energy and a light modern feel. The café area provides a welcoming spot for shoppers to enjoy coffee or lunch with banquette seating and a ceiling trellis element that elevates the seating/dining area from a traditional grocery experience. Bright pops of colored tile and neon signs, including strategic placement of the branded red, add visual cues throughout the customer journey leading through the space.