welcoming, ambitious, inspiring, collaborative, creative, and becoming
Experiential Graphic Design Strategy and Execution
BHDP partnered with Bucknell University to develop and execute an experiential graphic design strategy to communicate a compelling story in a new building housing the Freeman College of Management and the Department of Art & Art History.
Throughout the new building, experiential graphic design demonstrates to students, faculty, and staff how a unique blend of right-brain and left-brain studies can broaden perspectives and create unexpected outcomes.
Location Lewisburg, PA
Completion Date 2021
Size 79,500 SF
In a unique combination of business, management, and artistic programs, this space appeals to transformative thinkers and curious creatives. The new building has become a hub of energy, learning, and connection that will welcome, challenge, and inspire growth. Inspired by the experiential graphic design, students can connect what they are learning with future career success.