Retail

Enhancing Environments Through Data-Driven Design

With more than 60 years of retail design experience, BHDP is dedicated to creating consumer environments that enrich and align the customer experience with the retailer’s business and brand promise. We engage our clients as forward-thinking business partners, combining world-class experiential design solutions with customer-informed data, brand strategy, store planning, interior design, and architecture. Our portfolio spans across the United States and Canada to Latin America and Europe, establishing us as not only an international design firm but also a trusted and knowledgeable partner. 

BHDP’s Approach to Retail Design

Working closely with our clients, every BHDP team employs our iterative design process to extract an intimate understanding of their needs so that their key business drivers, operational needs, intended customer journey, sales process, and brand are carefully explored and accurately identified prior to the start of any design work.

Other firms may be satisfied with designing to a snapshot in time, but we will know where our clients are headed, so our designs can help them keep pace with the evolving retail landscape. This collaborative, transparent approach guarantees a well-defined, shared vision for every project.

Our extensive retail design portfolio is a testament to our commitment and capability to deliver outstanding mixed-use retail design, flagship stores, prototype designs, pop-up shops, shop-in-shops, and more.

The expertise, creativity, and value of the BHDP team have been outstanding. They were able to develop an unexpected and fresh approach from the vision our company and our valued supplier partners had for a new store concept. Their creation tells the story of our brands and how our customers prefer to make their home selections.

Steve Petock, Former Senior Vice President of Business Development, Ferguson

Our Retail Design Expertise in Action

BHDP provides strategic retail design services and expertise across a wide range of industries. Our capabilities include:

•    Branch Bank Design
•    Prototype Standards
•    Space Planning
•    Brand Activation
•    Implementation Strategy
•    Refresh Programming

Our Work

Browse Retail Projects

Client center in Fifth Third's Charlotte banking center
Featured Project Fifth Third Bank
West End Charlotte Branch Fifth Third Bank’s West End Charlotte branch, designed by BHDP, merges modern banking services with the rich cultural heritage of the Historic West End through community-centered design and local artistic collaboration.
The exterior façade of a new branch for State Employees’ Credit Union
Featured Project State Employees’ Credit Union
Branch Renovation BHDP helped State Employees' Credit Union (SECU) transform a newly acquired branch to reflect their commitment to community, enhance the member experience, and integrate modern technology while staying true to their tradition of personal service.
side view of the fifth third branch inside of cvg
Featured Project Fifth Third Bank
CVG Airport Branch BHDP collaborated with Fifth Third Bank to transform the CVG Airport's Terminal B branch into an immersive, dynamic space that transcends traditional banking, blending vibrant design with innovative features to create a hub of memorable experiences.
Exterior shot of Fifth Third Bank in Milford, OH
Featured Project Fifth Third Bank
Milford Branch Looking to consolidate two local offices into one, Fifth Third Bank worked with BHDP to design a 5,000-SF branch office in Milford, OH. The new branch uses an open layout to invite clients into the space and maximize visibility, improving the overall customer experience and marking the beginning of a new era of Fifth Third Bank design.
Hero Bath displays within the Ferguson Studio Showroom
Featured Project Ferguson
Studio Showroom BHDP partnered with Ferguson, Sub-Zero Wolf Café, and Kohler—three best-in-class brands—to create a dynamic retail environment that showcases kitchen and bath appliances from each brand under one roof.
The Park department at Macy's in Lenox Square
Featured Project Macy's Department Stores
The Park at Lenox Square When Macy’s wanted to create a new type of shopping environment with their launch of The Park at Lenox Square—one that showcases up-and-coming vendors—they again turned to their long-time creative partner BHDP.
Roche Bros. Supermarket Arsenal Yards Watertown
Featured Project Roche Bros.
Arsenal Yards BHDP partnered with Roche Bros. Supermarkets to develop a next-generation prototype at the mixed-use Arsenal Yards development in Boston, MA.
Registers at Columbia Sportswear in Disney Springs, FL
Featured Project Columbia Sportswear
Performance Fishing Gear BHDP brought the Columbia Sportswear retail experience to life at the Disney Springs shopping and entertainment complex. This store design enhances the brand's traditional brick and mortar experience and create a unique one-of-a-kind moment for Disney Springs guests.
Sorel pop-up shop
Featured Project Sorel
New York City Pop-Up Shop Envisioned as a temporary pop-up in the Chelsea neighborhood of New York City, the inviting store design layers a slick yet refined collection of elements executed in the brand’s signature color palette of black and white atop raw concrete and brick inside the building.
Brothers Marketplace Medfield, MA
Featured Project Roche Bros.
Brothers Marketplace Roche Bros. turned to us to create a new, small-format store to serve consumers in markets without convenient access to a Roche Brothers grocery.
Exterior of Proud Hound Coffee
Featured Project Proud Hound
Café and Roastery Proud Hound enlisted BHDP to assist in the development of their first brick-and-mortar location that would offer coffee drinkers, enthusiasts, and employees an ethical experience and culture throughout every stage of the coffee-industry process.
Macy's Herald Square
Featured Project Macy's Department Stores
Herald Square BHDP worked in collaboration with Macy’s Department Stores to renovate the fourth and eighth floors of the historic Herald Square Building, located on 34th and 7th Street in New York City.
See All Projects

Some of Our Long-Standing Partnerships

Insights

What We're Saying About the Future of Retail Design

"Coming soon" is written on a window decal at Fifth Third's new Avondale branch
In the News 03.18.2025
BHDP Partners with Fifth Third to Bring New Branch to Avondale Fifth Third broke ground on a new full-service banking center in Cincinnati's Avondale neighborhood, set to open in late 2025, as part of its commitment to effect positive change in historically disinvested neighborhoods across the Bank’s 11-state footprint.
Customers walking around inside of the Fifth Third CVG Branch
Blog Post 09.20.2024
Future of Retail Banking Customers today expect seamless, personalized experiences across all touchpoints, driven by the rise of remote work and digital conveniences like DoorDash and Netflix. In response, banks must adopt a "phygital" approach that integrates both physical and digital services to meet a wide spectrum of customer needs, from hands-on interactivity to fully digital, self-service solutions.
Graphic representing the shift in branch bank EGD and signage
Blog Post 12.11.2023
The Evolution of Bank Branch Design Part III: Experiential Graphic Design: Empowering Customers In the third and final part of "The Evolution of Bank Branch Design" blog series, Declan and Margaret examine the importance of graphics in banking environments. Rather than working as separate design aspects, EGD now works to strengthen the bank's connection to its community and customers.
Graphic representing the difference in bank tellers over the past century
Blog Post 10.18.2023
The Evolution of Bank Branch Design Part II: Tellers or Listeners? The role of the teller in a banking environment has completely changed—there's a smaller focus on counting cash and a greater emphasis on enhancing the customer experience. In this blog, Declan McCormack examines the modern version of a teller line and the direction the industry is moving.
Graphic representing the shift in bank branch design from the 1920s to 2020s
Blog Post 07.13.2023
The Evolution of Bank Branch Design Branch bank design has drastically changed in the past few decades as a result of population trends and industry advancements. The future of branches is unknown, but analyzing where design was and where it is now can help bankers and designers understand what is yet to come in the retail banking environment.
Woman shopping and choosing between two shirts
White Paper 01.13.2023
Making "Sense" of Retail Declan McCormack utilizes BHDP's recent shopper research survey data to identify ways in which retail designers can heighten or hinder the senses of their shoppers and the sensorial experience's effect on purchases.
Store employee handing bag to joyful customer
Blog Post 06.30.2022
Great Store Design = Great Shopper Experience: Is This Really the Case? Great store design only accounts for a portion of a customer's overall in-store experience. Our research shows that people heavily rely on positive and meaningful interaction with store employees to develop pleasant associations with retailers.
Designers collaborate around a table
Blog Post 04.15.2022
Bridging the Gap: Building the Optimal Retail Team As retailers are looking to build stronger teams, there are numerous factors to consider, and a deeper understanding of the past can help inform future decisions. The goal is a robust team of both the retailer and consultants, with consultants becoming more of an extension of the client’s team rather than merely a vendor.
Person sketching a store plan
Blog Post 02.24.2022
Flexible Store Design: Simplicity is Key As retailers are striving to get shoppers back in, they must look to store planners who embrace flexibility in their designs. Shoppers will only return to the in-store environment if it is a comfortable, enjoyable experience.
An illustration of a person shopping and another person watching longingly from a window
Published Articles 02.15.2022
Shopper Desires Competing With Shopper Anxieties Recent shopper survey data indicates there are factors such as implementing health and safety precautions and enhancing the in-store environment that retailers need to consider to remain competitive and gain market share.
Shopper holding bags outside of retail store in shopping mall
White Paper 11.12.2021
Research-based Designs Solutions and Their Impact in the Retail Marketplace It is clear from research that shoppers want to return to the brick-and-mortar store format, but they demand the omni-channel and health and safety measures that they have grown accustomed to during the pandemic.
Declan McCormack presenting
Blog Post 10.19.2021
Rethink Retail: Reflections on IRDC’s 2021 Conference The theme for this year’s International Retail Design Conference (IRDC) was a call to action for the industry: “Rethink Retail.” The implications are clear—the pandemic has changed the world, and we cannot return to business as usual.

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