of retail space in a mixed-use development
Roche Bros. – Arsenal Yards
We have proudly collaborated with Roche Bros. and their small-format grocery Brothers Marketplace on multiple concepts throughout New England. This next-generation concept elevates Roche Bros. unique offerings and energizes the shopper experience—creating a go-to destination for anyone visiting Arsenal Yards.
Throughout the market, our designs differentiate each shop-in-shop concept by color, lighting, and illuminated marquee signage—highlighting Roche Bros.’ specialty areas of expertise.
Connecting to Community
Tying the design to the community, district names anchor the architecture while large mural graphic patterns marry the industrial history.
Mapping the Shopper Journey
As the shopper journey ends, the checkout experience is rotated perpendicular to the storefront to maximize the entry and exit vista while also intuitively aligning with the vertical circulation.