Roche Brothers Logo


35,000 SF

of retail space in a mixed-use development

Roche Bros. – Arsenal Yards

01 Challenge

BHDP partnered with Roche Bros. Supermarkets to develop a next-generation prototype at the mixed-use Arsenal Yards development in Boston, MA. When designing Roche Bros.’ first mixed-use location, our design team focused on understanding the needs and access points of different shoppers to inform the evolution of the brand and multiple points of entry.

02 Solution

If a shopper drives and parks in front of the building or they walk up, they are greeted by different signage types, industrial storefront finishes, and operable "front porch" garage doors. For those who park in the garage or those who live above the retail spaces, the different banks of elevators posed a challenge to maintaining similar journey experiences. To solve this, we leveraged the iconic and colorful utensils graphic to welcome and guide these shoppers. 

sketch of Roche Bros. Arsenal Yards

Quick Facts

Location Watertown, MA

First New Mixed-Use Prototype

Date Opened April 2021