Columbia logo


5,000 SF

in Disney Springs shopping, entertainment, and dining complex

01 Challenge

Columbia Sportswear—a Portland, Oregon-based retailer known for quality apparel, footwear, and equipment designed for outdoor and fishing enthusiasts—was looking to enhance their traditional brick-and-mortar experience and create a unique one-of-a-kind moment for Disney Springs guests. The store is located in the Town Center “neighborhood” of Disney Springs inside a space that resembles Florida’s waterfront towns at the turn of the century. 

02 Solution

As shoppers approach the store, there is something familiar and welcoming, with a facade that’s open, airy, and transparent. Once in the store, a suspended metal fish sculpture leads shoppers through the store, culminating in a tornadic school of fish above the cash wrap and fitting rooms. The journey around the perimeter was designed as a series of discoveries of products, services, and destinations all brought to users by the true authority: Columbia Sportswear. 

Quick Facts

Size 5,000 SF

Completion Date 2016

Location Disney Springs

Number of Fish in the Sculpture 500