Sorel logo



store in the Chelsea neighborhood of New York City

New York City Pop-Up Shop

01 Challenge

Sorel looked to BHDP to create a store concept in the Chelsea neighborhood of New York City. Initially, the brand envisioned a temporary pop-up occupying a 2,000 SF space.

02 Solution

For the Sorel store concept, the BHDP Retail design team drew inspiration from the "fashion-meets-utility" aesthetic, like the shoes themselves, indicative of the brand's persona.

Quick Facts

200 tiles of footwear materials used in the bear logo focal wall

Three stores added after this location's strong performance