store in the Chelsea neighborhood of New York City
New York City Pop-Up Shop
This simple yet impactful retail environment effectively sets the stage for the assortment to shine and truly brings the Sorel brand to life. The inviting store design layers a slick yet refined collection of elements executed in the brand’s signature color palette of black and white atop raw concrete and brick inside the building. Due to its strong reception, this store has been converted to a permanent destination. Strong sales and positive shopper reactions have encouraged the brand to add three more stores.