Client

Brothers Marketplace logo
~10,000 SF

Small Format and Flexible Store Designs

Brothers Marketplace

01 Challenge

Building on a longstanding relationship, Roche Bros. looked to our Retail design team to create a new, small-format marketplace to serve an underleveraged consumer market.

02 Solution

Working with the Roche Bros. team, we developed a kit-of-parts program that is flexible to meet a variety of customer journeys and their daily needs.

Sketch of Brothers Marketplace bakery in Medfield, MA

Quick Facts

Location Medfield, MA

Completion Date 2014

Inspiration "Eat. Drink. Be ... Local."

Designing a Small-Format Prototype for Roche Bros.

The planning strategy and conceptual aesthetics of this prototype can be interchanged to create a unique and curated experience at each new location. This prototype complements the brand’s existing core DNA, including the brand’s history and values, while establishing a new identity and experience, emphasizing the concepts of local, community, and curation.

Below you'll find a sampling of our work for Brothers Marketplace across multiple locations.

BHDP was exactly the design and architecture firm that we needed to help actualize our vision. The design team listened to what we shared with them and used our information as inspiration to deliver an exceptional product that we feel was perfect.

Aimee Morgida, Director of Brothers Marketplace and Premium Store Operations, Roche Bros.

Not Your Average Grocery Experience

Located in a quaint, east coast neighborhood, Brothers Marketplace seeks to evoke the nostalgia of days gone past by layering elements of local heritage with a modern aesthetic. Replacing the town’s beloved Lord’s Department Store, the last remaining "mom and pop" shop in the area, Brothers Marketplace had to fill the shoes of the local landmark.

In paying homage to the original use of the building, Brothers Marketplace features a  retro-style diner and a mural of the original Lord’s store. The concentration on locally sourced foods and products sets Brothers Marketplace apart from standard, large-format supermarkets. Enveloped in an environment that layers warmth, familiarity and craftsmanship, customers and employees alike are inspired to “Eat. Drink. Be… Local.”

Woman sitting at ice cream counter while male employee serves her at Brothers Marketplace Medfield, MA

The diner at Brothers Marketplace offers a throwback to ice cream parlors