mural celebrates Milford and the community
When people enter the new branch, they may ask, “Is this a bank?” because of the significant differences from the old building. It gives customers a familiar sense of being at home in ways the former branches did not. The design combines client comfort, convenience, and safety in one unique space and marks the beginning of a new era for Fifth Third and the world of bank design.
We are an extension of their [Fifth Third Bank's] team just as much as they are an extension of ours.
Chris Collett, Lead Architect at BHDP
The Transaction Bar
The transaction bar is designed to replace the teller lines of old and instead serve as an open and inviting area for customers to engage with their banker. Additionally, customers have a wide selection of other spaces to talk, whether in an open or private setting. These spaces break down the walls and rigidity of many other banks, creating a more comfortable experience for customers and branch associates.
At the entrance to the bank, the colorful EGD feature wall welcomes customers and clients into the space. The 140-SF wall incorporates elements of Fifth Third's brand, Milford's historic downtown, and the city logo to celebrate the community and surrounding area. In bank branch environments, experiential graphic design can be used as a way to communicate, connect with, and engage customers on a meaningful, relevant, and localized level.