Client
VIBRANT CENTER
for collaboration and growth to host clients, learn, and thrive—all under one roof.
NuLu Office and Branch Renovation
01 Challenge
BHDP partnered with Fifth Third Bank to envision a dynamic new workplace in Louisville’s vibrant Nulu neighborhood. The challenge was to create a space that supports diverse workstyles while maintaining a refined, business-forward atmosphere. Designed for 60 employees, the environment needed to balance flexibility with sophistication—infusing regional character that celebrates Louisville’s identity, while remaining aligned with Fifth Third’s brand and culture.
02 Solutions
The space blends subtle Fifth Third branding with the character of Louisville, integrating experiential graphics to reinforce identity throughout the workplace. Informal collaboration zones foster connection, while a refined clubhouse offers employees a quiet, comfortable place to recharge—reflecting both the local culture and the bank’s professional, business-forward ethos.
Quick Facts
Location Louisville, KY
Completion Date 2024
Size 10,822 SF
03 Results
The new office delivers a vibrant, flexible environment that blends modern design with classic elements. City-inspired graphics and subtle branding foster pride and a strong sense of place. By supporting multiple workstyles and encouraging connection, the space has elevated employee experience, improved collaboration, and strengthened Fifth Third’s presence in the Louisville market.
The design allows a business-forward but flexible workspace for the branch's 60 employees.
Creative art pieces and foliage provide a warming and lively atmosphere.
Subtle branding cues and design reflect Fifth Third's brand identity while paying homage to Louisville's local character.
Branch Renovation
By thoughtfully blending local storytelling with brand expression, the NuLu branch lobby shifts from a purely transactional setting to a relational, community-oriented experience. The new design invites visitors to engage not only with the bank’s services but the broader NuLu environment. This strategic move strengthens brand perception, builds local trust, and positions the bank as an invested partner in neighborhood growth rather than simply a financial service provider.