Fifth Third Bank logo
UP TO 200

people can gather in the Exchange—a large, multi-functional space inside the Forum.

Project Connect

01 Challenge

Nearly 50 years after Fifth Third Bank planted roots at Fountain Square, our firm was invited to work on a complete transformation of their headquarters—also known as “Project Connect.” This three-year project was the capstone of a comprehensive overhaul of Fifth Third’s employee and visitor experience. Guided by an integrated team of architects, interior designers, and experiential graphic designers, this project prioritized design drivers around legibility, unity, and connection. 

02 Solution

To improve the building’s legibility, we connected Fifth Third Center’s tower and the adjacent William Rowe Building—creating a primary front door that opens into a bright and airy atrium. Additionally, on the second floor of the building, we designed The Forum—a futuristic meeting and collaboration space designed for ideation and connection. 

Sketch of Fifth Third Project Connect

Quick Facts

Location Cincinnati, OH

Completion Date 2021

Size 50,000 SF

This project was about legibility, unity, and connection. The best thing about it is that it's fulfilling everything we set out to do and more.

Valerie Garrett, Vice President | Director of Workplace Design