of space dedicated to up-and-coming vendors
In partnership with Macy’s design team, we implemented a one-of-a-kind experience full of inspiration by mixing artful objects as well as unexpected products and service pairings. Macy’s desired a space that was both fashionable yet artistic and inspirational yet nostalgic. To achieve this aesthetic, our designers embraced both color and material with an ownable pattern, true to the client’s original vision. Vintage details and craftsmanship offer shoppers a nostalgic callback in this curated space. With the launch of The Park at Lenox Square, BHDP and Macy’s designers delivered an environment that emulates an elevated experience within a familiar brand we all know and love.
What is The Park?
The Park showcases the newest men’s fashion and allows the shopper to fully immerse themselves in fresh, urban fashion designed by minority-owned and operated brands. This department supports vendors large and small, rotating throughout the calendar year to highlight different trends and styles.
Where is The Park?
The Park is a limited edition shopper experience currently at two locations in the U.S. The inaugural location opened at Macy's Herald Square, the flagship store in New York City. The second location, featured here, is at Lenox Square in Atlanta, GA.