addition houses work stations, a state-of-the-art fitness center, and a new conference room
The Wendy’s Company’s new workplace incorporates modern finishes touting the brand’s colors—creating a fresh, welcoming workplace with an environment focused on pride and comfort.
Kicking Off This Project
BHDP worked closely with leadership and corporate services to strategically align the transformation of this facility with the company’s overall business plan. Our designers put careful thought into how spaces should be situated to promote collaboration and support the current and future work processes. When developing the strategy for the placement of the new addition, BHDP researched the connection points and site conditions to ensure appropriate brand messaging opportunities and adjacencies.
Creating A New Experience
The vision to create an entry that reflects The Wendy’s Company moving forward was successful with the integration of technology and built spaces to promote their new brand. Public spaces branch out from the newly renovated lobby to allow staff to meet with those from outside the organization, collaborate amongst themselves, and enjoy company events. Moving throughout the facility, experiential graphic design promotes the brand as a whole—which includes Wendy's people, values, and legacy. Digital signage was also placed in high-traffic areas to provide messaging of current events, celebrations, and planned activities.
The new addition houses workspaces, a state-of-the-art fitness center, and a new conference center.