Client
HYBRID WORK
thrives in the office, supported by adaptable workspaces and cutting-edge technology.
Toronto General Office Renovation
01 Challenge
P&G Canada sought to relocate the Toronto General Office (GO) to a new, collaborative, and flexible workspace reflecting the company’s values and culture. BHDP was tasked with designing an environment that sparks spontaneous, innovative interactions and empowers employees to curate their day. The challenge was to build on the previous office’s strengths, address its gaps, and use employee feedback to design a space that supports hybrid work, reflects P&G’s global brand and Canadian culture, and energizes employees through the transition.
02 Solution
BHDP collaborated closely with P&G Canada, gathering employee insights through surveys and focus groups. This feedback shaped a dynamic design strategy featuring open, adaptable workspaces and state-of-the-art technology to support a hybrid work environment. The layout fosters collaboration with creative meeting spaces and quiet zones for focused work while incorporating experiential graphic design (EGD) that infuses the space with a tangible sense of place and connection.
Quick Facts
Location Toronto, Canada
Size 55,000 SF
Completion Date 2024
03 Results
The design has cultivated a space that not only enhances productivity and collaboration but also deeply reflects the unique culture of P&G Canada. By blending thoughtful design, local artistry, and a community-driven approach, the Toronto GO serves as a vibrant hub where employees feel connected, engaged, and empowered to bring their best selves to work.
BHDP’s design strategy focused on creating diverse and flexible spaces that enable employees to work in the way that best suits them—whether it’s focused, individual tasks or dynamic team collaboration.
The wayfinding strategy uses distinct Canadian geographic features, with each neighborhood represented by colors and graphics inspired by natural elements like the Aurora Borealis, waterfalls, lakes, forests, mountains, prairies, and lowlands.
From shared spaces to intimate work settings, each area is crafted to support collaboration, mentorship, and impromptu conversations that naturally foster creativity.
Celebrating P&G's Legacy and Canada's Beauty
Collaborating with a local artist, historians, and employees, BHDP created a cohesive graphics package that reflects both the P&G brand and Canadian heritage, incorporating regional nuances such as spelling variations and aesthetic preferences. Key elements include Canadian geographic features integrated into the wayfinding system and a hand-painted mural designed to foster a connection to the local community.
Amenities that Enhance Well-Being
The office boasts a range of amenities designed to enhance well-being and create a productive work environment, including an on-site café, sit/stand workstations, a Zen Den, interfaith rooms, and plenty of windows that offer natural light.