Much like their rugged boot designs, the new Sorel store draws inspiration from this reinvigorated brand’s “fashion-meets-utility” personality. Envisioned as a temporary pop-up occupying a 2,000 square foot space in the hip Chelsea neighborhood of New York City, the inviting store design layers a slick yet refined collection of elements executed in the brand’s signature color palette of black and white atop raw concrete and brick inside the building. Due to its strong reception, this store has been converted to a permanent destination.Read More
Inside the store, several simplistic gestural components offer shoppers a unique compact setting that enriches their boot selection journey and begins with a single, centrally positioned table running the length of the space. In addition, the white gloss ledges at the store’s perimeters and the over-scale “bear” logo focal wall that was artfully assembled using over 200 tiles of footwear materials, combine to create a dramatic shopping experience that’s both texturally rich and subtly sophisticated. This simple yet impactful retail environment effectively sets the stage for the assortment to shine and truly brings the Sorel brand to life.
Strong sales and positive shopper reactions have encouraged the brand to add three more stores.