When leveraging purposeful design through a balanced approach of informed, empathetic, and exciting, designers can reach a more impactful level of design. Read more about purposeful design, and its three key principles, in Tom and Samantha’s article.

By Tom Sens and David Prevette The Covid-19 pandemic necessitated a sudden transition in higher education from in-classroom education to online learning, and students had to vacate campuses and adapt quickly to remote instruction. To determine the effect of this altered environment, virtual focus group discussions and online surveys were conducted to learn how these […]

Part II of II (Read Part I) There’s value in raw data, but it can only take you so far. The true value of those numbers materializes through analysis, anomalies and context. Due to the lack of available real data about shoppers who shopped both on a brand’s digital online site and at its physical […]

Larry DiGennaro discusses what a startup entails and how proper lab design can improve discovery and collaboration.

Part I of II (Read Part II) The “Clicks to Bricks” (C2B) movement is gaining significant momentum. It wasn’t long ago that only a handful of direct to consumer brands (DTC) expanded into the physical retail space. Today, dozens have ventured from an entirely digital presence to opening brick-and-mortar locations. Even with COVID-19 procedures and […]

When BHDP’s leadership team began to strategize about the transition back into the office, the need for experiential graphic design became apparent.

T. Patrick Donnelly offers some thoughts for how to incorporate community design and improve cohesion in the office—wherever it is.

The small-footprint, specialty stores modeled by “Clicks to Bricks” retailers have the unique opportunity to answer many unmet needs of shoppers.

The shopping experience has undergone a major transformation in recent years, but COVID-19 has created more changes and challenges. Andrew dives into this topic and outlines a blueprint for future stores in his article previously published by Supermarket News.

Successful projects hinge on quality communication between client and service provider. Daniel Lessing dives deeper into constructing client relationships in this article.