Client

Claire's logo
20 GIRLS

were invited to participate in visioning sessions and design charettes for this Claire's prototype

Claire's Prototype Design

01 Challenge

BHDP partnered with the Claire’s store design and executive team to develop a new prototype that would help accelerate the brand’s future growth. It was important to Claire’s that the new store design would become a manifestation of the brand and address the expectations of a young consumer looking to explore fashion for the first time.

02 Solution

To gain valuable audience insights, BHDP began its collaborative design process by staging a focus group with the brand’s primary shopper segment—eight to 15-year-old girls. 20 girls were invited to participate in an immersive series of discussions to share more information about their current shopping habits and perceptions of existing retailers, including Claire’s. 

Quick Facts

Location Multiple

Completion Date 2009