Belk logo



department store was given a visual refresh including new fixture and lighting designs

Dallas Galleria Flagship Store

01 Challenge

BHDP immediately recognized the rich potential Belk’s new brand positioning held as we were enlisted to create a new flagship experience at the Galleria Dallas. The renovation focused primarily on refreshing the Fine Jewelry, Women’s Shoes, Home, and Customer Service department. 

02 Solution

The design team seized the opportunity to re-envision what “southern” style truly meant to this new generation of shoppers. With three levels and over 180,000 SF, the team created a dynamic and intuitive customer journey punctuated with high-touch visually impactful moments that convey a modern sensibility.

Sketch of modern foyer

Quick Facts

Location Dallas, TX

Completion Date 2014

Size 180,000 SF