department store was given a visual refresh including new fixture and lighting designs
Dallas Galleria Flagship Store
Drawing inspiration from the brand's new distinctive identity, crisp blues on white and petal motifs, the team articulated these motifs throughout the design architecturally, materially, and visually. From an entirely new palette, to visually bold entries, to welcoming customer service touch-points, the concept was the ideal canvas for not only the Belk brand to come alive but also the vendor partners to shine. Our team created new fixture designs as well as lighting designs that will showcase Belk’s commitment to bringing the top brands and fashion designs to the modern southern woman.