American Family Insurance Logo

happen every month at DreamBank, ranging from small business workshops to yoga sessions.

01 Challenge

American Family Insurance believes in the power and purpose of dreams. Offering a variety of insurance products to consumers, they seek to not only protect the American dream but to propel the American dreamer to new possibilities. To support their mission, they opened up a brick-and-mortar community space, called DreamBank, located in Madison, WI. They needed a design partner to bring this space to life through ever-changing exhibits focusing on various themes and topics centered around dream pursuit. 

02 Solution

BHDP designers brainstorm with DreamBank curators to generate content that comes to life in interactive activities and content. Every exhibit includes custom-designed fixtures, print collateral, installations, activities, branded giveaways, etc. Some essential pieces of each exhibit include a journal, community wall, and social media photo booth. BHDP’s experiential design team oversees everything, including concept, content development, copywriting, production, and installation. 

Quick Facts

Completion Date 2018

Size 6,000 SF

Location Madison, WI