Part I of II The “Clicks to Bricks” (C2B) movement is gaining significant momentum. It wasn’t long ago that only a handful of direct to consumer brands (DTC) expanded into the physical retail space. Today, dozens have ventured from an entirely digital presence to opening brick-and-mortar locations. Even with COVID-19 procedures and the uncertainty around […]
The small-footprint, specialty stores modeled by “Clicks to Bricks” retailers have the unique opportunity to answer many unmet needs of shoppers.