01 Challenge

BHDP collaborated with a Confidential Contract Research Organization client to relocate their Donor Center, creating a state-of-the-art facility that elevates the donor and oncology patient experience while supporting cutting-edge advancements in gene and cell therapy. This innovative design supports the expansion and retention of blood donors and oncology patients, celebrating their invaluable contributions to healthcare and research.

02 Solution

The design prioritizes a seamless and welcoming experience for donors and patients while optimizing staff workflows. A clear distinction between front-of-house and back-of-house spaces enhances functionality, ensuring donors and patients enjoy an intuitive journey. Staff benefit from efficient, well-organized layouts that streamline daily operations. Key design features include sinuous flooring and ceiling elements that guide visitors through their donor journey—from consultation to donation, canteen areas, and cell therapy spaces. Vibrant brand colors and custom environmental graphics animate corridors, celebrate the organization's community impact, and inspire pride in its life-saving mission.